Webmarket believes that a good IA is the basis of usability. At the beginning of any project we work closely with content owners to audit current information and create improved hierarchies (taxonomies) to rationalize the structure of content, such as finding out how data are organized and how users access them. This process is vital to the success of the project especially in large scale portals.
Webmarket’s approach to usability is simple. We merge our passion for creating attractive interfaces with our understanding of user behaviour and intuition. We focus on key concepts such as ease, efficiency, memorability and enjoyment, and apply our rigorous standards in all stages of the process, starting from the early prototypes, such as the exploration and design concepts, up to the analysis of the beta and final adjustments. Our goal has always been and still is, to design websites and applications that people enjoy and love to use.
The behavior of a website or application and how users control this behavior is critical in understanding the overall user-experience in line with the objectives of the project. We have a team of specialists in interactive design, but the entire project team in involved in the process - from the initial workshops and drawings on the blackboard, skeletal production of interactivity and finally up to the detailed documentation functionality.
Through a process of concept development, final implementation and quality assurance, Webmarket designers create highly original and attractive interfaces. With our focus on innovation, creativity and meticulous attention to detail, we deliver a unique level of quality web sites, applications and games. We work only with the most passionate designers, people who share our desire for perfection in pixels.