Niche Blogging for SEO and Social Media
I used to manage and write a blog called saveguimaras.com years ago which I created as an advocacy in the wake of the oil spill tragedy that happened in Guimaras Island, Philippines in 2006. I was doing this while living in Alicante, Spain and I created the blog because Guimaras was a special place for me when I was living in Iloilo during the 90s. I just felt very passionate about the topic and felt I had to do something to help especially during that time that I was particularly focused on writing about non-profit organisations.
Fortunately, the blog became one of the go-to-sites during the spill and I had the opportunity to highlight the effects of the oil spill and even interview oil experts particularly Dr. Riki Ott, Phd, a community activist and author of The Sound Truth and Corporate Myths: The Legacy of the Exxon Valdez Oil Spill.
Because of the type of content I was giving, I had readers and traffic. I realize the reason for this is because I had a niche topic and the content was very focused, giving my readers exactly the type of information they want.
Niche blogging I believe is a faster way to get traffic, audience and search ranking. Here are the reasons why:
1. You can focus on one topic and develop great content
(For my blog, I simply did not give news, I also researched and interviewed experts. I did not know anything about oil spills, but I learned through my blog). When you have one topic, you can write much more in-depth articles that contain the necessary keywords that can rank well in Google.
2. Credibility and Community
People will begin to see you as an expert in that field. Thru my posts and research for saveguimaras, I became a credible blogger about oil spills. In fact, people were so accomodating to answer my questions eventhough I was just a mere blogger and not a hardcore journalist! The Official Guimaras website even featured my blog on their page. I was able to connect with like-minded individuals who were passionate about the advocacy and I was even lucky to support a guy who spearheaded small concert gigs around Manila in support of Guimaras. Once you establish credibility in your field, it is so much easier to capture a niche audience with whom you can build a dialogue and also connect with a community who is passionate about the same type of cause.
3. Niche blogging is a part of your social media strategy
You have to have Facebook and Twitter set up for rapidly changing information, but niche blogging is your way of giving personality to your brand and in fact, providing it with a human face which helps you to connect with your readers more. The more you connect with your readers, the more interactive your site will get – and traffic! Also consider niche blogging as your personal branding. When I made saveguimaras, I was telling the world how much I care about the people of Guimaras who were affected by the oil spill.
HOW TO CREATE A NICHE BLOG
(Tips I got from the book Problogger: Blogging Your Way to a Six Figure Income by Darren Rowse and Chris Garrett.
1. Find what you are passionate about
You cannot write long-term about a topic you don´t like, so consider a subject matter you feel strongly about. If you do not have experience on the topic like me with oil spills, think if this is something you would like to learn about so you don´t run out of things to say on your blog. Since I started working on the social media strategy of Webmarket, I blog about things I learn every single day. Since social media is such a new phenomenon, there are lots of competition but there are so many articles I can write about. One thing unique I can share to my readers is my learning process.
2. Check the competition
Do your research and find out if there are blogs out there already doing the same thing. The Guimaras oil spill was also covered in another blog but since it was for an advocacy,we didn´t mind talking about the same topic because it would highlight our social cause. But if you are creating your niche blog, you have to create something unique. Check google news, popurls, blogpulse about your topic in mind and see what is being written out there. I am embarking on a new personal project at momardi.com soon where I would blog about the visual arts scene here in London and I´ve researched the web landscape for my topic. The verdict? I am passionate about the subject and feel like I have a lot of things to say. Dayummm
3. Niche blog with SEO
Write content that readers can easily read thru. Create lists and format your post with capitals, bold, underlines just about anything to grab your reader´s attention. Use titles effectively. Create a technorati account so that readers can find your blog when they search about your particular topic in Technorati. Use social bookmarking sites like Digg and Delicious.
4. And lastly, be passionate! be fearless and just get on with it!
(To be continued: Top ten blog posts for Niche blogging and SEO)
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About the author
Apasionada por las artes visuales, la lengua francesa y los medios de comunicación sociales. En un universo paralelo, practico la cerámica y medito sobre la escultura con una taza de café español.
Passionate about visual arts, French language and social media. In a parallel universe, I practice ceramics and muse about sculpture over a cup of Spanish coffee.
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